UBS Global Asset Management on Monday named Brian Storms chief executive officer, Americas, effective July 1.

Storms will be responsible for the firm’s businesses in the U.S. and Canada, reporting to John Fraser, chief executive officer of UBS Global Asset Management. Storms has been president and chief operating officer since 2001.

Storms will succeed Benjamin Lenhardt Jr. as chief executive. Lenhardt, who remains chairman will continue to focus on building and managing senior client and consultant relationships for the firm until his planned retirement in December 2003.

As previously announced, the firm today also adopted a globally unified brand, UBS Global Asset Management. The new brand replaces previous regional brand names, including Brinson Partners, Brinson Advisors, and Brinson Canada in the Americas; Phillips & Drew in the United Kingdom; and UBS Asset Management in the Europe, Middle East and Africa and Asia Pacific regions.

“UBS Global Asset Management is well positioned to achieve a new level of success in the Americas and around the world,” said Fraser. “Brian and Ben together have been instrumental in the solid performance and growth of UBS Global Asset Management. We look forward to their future contributions to our business in this important market.”

In addition, Fraser noted that there will be no change to the organization’s investment philosophy and processes or to the core investment platform, which will continue to be led by Jeffrey Diermeier, global chief investment officer.