Quebec City-based group insurance firm SSQ Financial Group is set to launch an exclusive new critical illness insurance product in March.

The new product will feature three separate coverage options: basic (6 illnesses), complete (24 illnesses), and Total (40 illnesses). This makes it the most generous, comprehensive, and flexible group insurance product available in Canada, SSQ says.

SSQ says it will be the only insurer in Canada to cover auto-immune diseases and 40 critical illnesses, in addition to requiring a survival period of just 14 days.

“SSQ Financial Group’s critical illness insurance lineup is a testament to our core values and commitment to developing products tailored to the needs and realities of today’s consumer,” says Carl Laflamme, senior vice president of group Insurance.