(October 4 – 15:25 ET) – Spectrum Investments has launched a new advertising campaign intended to define its “360 degree Thinking” philosophy of disciplined investment management.
The fall campaign, developed by Grey Worldwide Toronto, began September 28 with Spectrum’s ad blitz of Toronto’s Union Station. It also includes a blitz of Toronto’s Go Train transit system, in addition to national outdoor, transit shelter, financial print, radio, and elevator advertising.
The transit shelter program even manages to use the top of the shelters. Spectrum says these particular shelter locations will be strategically placed within Toronto’s financial district and can be viewed from the surrounding high-rise buildings. Spectrum is the first advertiser to make use of the top of transit shelter, the company uses this as an example of thinking way out of the box.
“We’ve talked about our 360 degree Thinking philosophy – but for the first time, we’re defining what advantage 360 degree Thinking provides for advisors and investors” said Christine Lasky, vice president, marketing at Spectrum. “We believe once consumers see why 360 degree Thinking equates with performance, they’ll start asking their advisors for our funds more often.”
-IE Staff