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Manulife Financial Corp. on Wednesday announced  the launch of a goals-based investing tool powered by advanced data analytics and a liability-driven investing (LDI) strategy aimed at making Canadians’ decisions easier as they look to retirement.

Manulife Goals Based Investing (GBI) will be made available through Manulife Securities advisors, starting Oct. 1.

GBI is an educational and illustrative tool that will recommend mutual fund investments based variables such as age, income, health factors, and location to give clients a clearer picture of their likely retirement income requirements.

“Through simple questions advisors will be able to provide an actionable retirement plan that’s personalized to a client’s unique needs,” says Bernard Letendre, head of wealth and asset management for Manulife Canada.

A key feature of the new tool is a dynamic LDI strategy that aims to match future income needs with a corresponding income generating strategy.

“Our exclusive technology and analytics will help customers feel better informed about the income they may need during retirement,” says Cindy Forbes, EVP and chief analytics officer at Manulife, in a statement.