Knight, Bain, Seath & Holbrook today unveiled a new name and brand identity that is one further step in the evolution of the firm.

The name, KBSH Capital Management Inc., is already frequently used in the financial services marketplace, and will be the umbrella under which its various business units operate.

The firm says the brand will enjoy better recognition in the marketplace, helping to produce a stronger, and further enhancing investment returns and providing a greater choice of value-added products for its clients.

“KBSH Capital Management Inc. speaks to an affirmation of who we are and what we believe in, as much as an indication of our ability to continually move forward and improve in everything we do. It means that there is no master to serve other than the clients whose money we manage, and there is no way to succeed other than by making our clients succeed.” said Peter Pennal, President & Chief Executive Officer.

The new logo has a contemporary look and provides KBSH with a universal symbol that addresses the exclusive nature of their business and the company’s ongoing commitment to being one of the leading investment management firms globally.

KBSH Capital Management Inc. is an independent employee-owned investment management firm founded in 1980, with close to $9 billion in assets under management on behalf of pension funds, foundations, institutions, managed accounts’ and private clients..