Investors Group Inc. is launching a campaign to help Canadians navigate the pitfalls of market uncertainty.

The advertising campaign — “Tame the Beast” — is being launched through a multi-page ad in national daily newspapers starting May 24.

“Canadian investors have felt the effects of a highly volatile market over the past year and it has caused many people a lot of anxiety,” said Sandra Metraux, senior vice president, Strategic and Corporate Marketing. “Investors Group wants to remind Canadians that year in, year out, a long-term perspective and a disciplined financial plan consistently helps our clients to achieve financial independence through every kind of market.”