AIM Funds Management Inc. has received the top rating from DALBAR for its financial advisor Web site.
The Boston-based financial services research firm ranked AIM’s site first in its survey of 10 sites in May. The site, located at, advisor.aimfunds.ca has about 10,000 registered users.
Among other things, the AIM site provides live streaming quotes for all companies listed on North American Exchanges, as well as detailed information on all funds sold in Canada, with their Morningstar Ratings. AIM says its e-Business group is working on additional enhancements to the site that are scheduled for launch later this year.
“Offering access to competitor information and stock market quotes was a bold move — and one that has paid off,” says Rob Hain, president and CEO. “To date, registered advisors are spending an average of over 40 minutes a day on advisor.aimfunds.ca. If we didn’t offer the one-stop approach, then financial advisors would back out of our Web site, then go to Fidelity’s Web site, then to C.I.’s Web site, trying to pick up information. Now they can access all the information they need on our site.”
The top ranking for AIM’s Canadian site allows it to keep pace with its U.S. cousins. In February, DALBAR gave the firm’s U.S. site its top rating for 000 in February.