AIC Group of Funds has completed a major overhaul of its investor Web site, using the new domain name aic.com.

“The goals of the site redesign were to leverage content unique to AIC, promote the AIC philosophy, provide an enhanced platform for the “Buy. Hold. And Prosper.” brand, and provide sales support,” said Stephen Clarke, vice president, Marketing, at AIC Ltd.

New content on the Web site includes video clips of AIC portfolio managers, a Financial Planning Toolkit and extensive AIC literature and discussion of Excellent Businesses profiles, enhanced Fund Pages and a number of calculators.

The new Web site is both dynamic and contemporary, and features direct links to other AIC online facilities such as AIC Advisor Online, AIC Dealer Online and the www.upvest.com Web site.

“The new Web site offers new features to internal and external users, including Search, Fund Overview, Fund Codes, Our Funds, and a Suggestion Box” said Joe Sferrazza, Vice president of IT and Operations, AIC Ltd.