The Futura Loyalty Group Inc. announced on Thursday that it has appointed Jim Grundy as chief financial officer effective June 1.

Grundy is a chartered accountant who brings more than 18 years experience in strategic planning, financial reporting, budgeting, management reporting and taxation. He has spent the last year providing strategic, financial and tax advice to small- and medium-sized businesses.

Prior to that, Grundy was senior vice president, business operations and treasurer for the Canadian Football League responsible for the business operations of the league office including finance, human resources, information technology and administration. He has also held senior roles at House of Blues Concerts Canada and Molson Breweries.

“Jim Grundy brings a wealth of practical experience to the management team which will be essential in our execution of key initiatives and management and the board are excited to have him join the team,” says Mark Farrell, CEO.

Futura also announced that it has engaged Stone Communications Services Ltd. to provide investor relations services. The agreement between the company and Stone Communications is for 12 months at $5,000 per month for a total of $60,000. The company also granted stock options to purchase 300,000 common shares at an exercise price of $0.20, which will expire on the earlier of May 30, 2010 or 30 days after the services agreement terminates. These options vest on a quarterly basis over a 12-month period and are subject to the approval of TSX Venture Exchange. The grants are also subject to the approval by the shareholders of the company, which shall be presented at the company’s annual general meeting to take place on June 21.

Stone Communications is a division of Stone Investment Group Ltd., and was formed to handle day-to-day investor relations duties for emerging, unique companies in the Canadian marketplace. Stone Flagship Stock Fund and Stone Growth Industries Fund are affiliates of Stone Communications and are both existing shareholders of the Company. None of the persons carrying out the investor relations services are shareholders.

After giving effect to the above grants and receiving the required approvals, 4,713,020 options will be outstanding under the plan. The company currently has 84,586,654 common shares issued and outstanding.

Futura also announced that Michael Robb has left the company to pursue other opportunities.

The Futura Loyalty Group Inc.’s Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada’s best-known retailers, service companies and brands. Members earn rewards that are cash-equivalent and can be directed into any financial product — mutual funds in a RRSP, Registered Education Savings Plans, GICs, etc. — at any financial institution in Canada. Members can also direct their rewards to registered charities of their choice.