Andrea Webb has joined Market Logics Inc. as strategic advisor, the Toronto-based financial services industry consulting firm announced Wednesday.

“While there are many factors that separate top-performing companies from the rest, one is a growing trend to look outside the organization for expertise on a ‘needs’ basis. At no time has this been more
important than during the current economic uncertainty,” says George Hartman, CEO and president.

“Andrea’s 17 years of corporate experience adds tremendous value to our Market Logics offering. Her expertise in competitive analysis, finance and investment, cost/benefit/opportunity analyses, advanced sales skills, client relationship management and team leadership further enhances our client solutions for prudent business executives who are scouring their organizations for opportunities to minimize fixed costs without sacrificing corporate progress,” Hartman adds.

Webb has worked with Royal Bank of Canada, CIBC, Bank of Nova Scoita and Bank of Montreal in various roles, including financial management, business development, sales, marketing and strategic planning.

She received her MBA degree from the University of New Brunswick in 2000.

IE