The Standard Life Assurance Co. of Canada today announced that Sophie Fortin has joined the company as senior vp, human resources and corporate services.

She will play a key role in supporting the company’s growth in Canada, with continued focus on talent management and on implementing a high performance culture.

“At Standard Life, our people are a key competitive advantage, and in a challenging global marketplace, we need to ensure that they continue to stand out,” says Joseph Iannicelli, Standard Life’s president and CEO. “With her in-depth knowledge of the labour market and her ability to lead change, I am convinced Sophie will significantly contribute to furthering our programs to hire, engage, develop and retain talented employees.”

A seasoned human resources executive with more than 20 years of experience with national and international companies such as MAAX, Bristol-Myers Squibb and Agropur, Fortin has a track record that also encompasses communications, strategic planning and customer services. Among her accomplishments, she has implemented several talent development and total compensation programs, and created a new corporate visibility program.

Fortin graduated from Concordia University with a Master of Business Administration and also majored in Psychology. She is active in her profession as a member of the Corporation of Human Relations and Industrial Relations.