The Standard Life Assurance Co. of Canada today announced the appointment of Vincenzo Ciampi as vp, external communications and public affairs. His appointment is effective immediately.

Reporting to President & CEO Joseph Iannicelli, Ciampi will oversee the strategic communication and branding direction of Standard Life in Canada, as well as its corporate responsibility and community investment programs.

In addition, Ciampi is responsible for establishing and maintaining corporate communications targeted to external audiences to ensure the understanding of the company’s objectives and positions, including corporate branding, advertising, internet communications, multimedia, graphic design as well as public and media relations activities

Ciampi joined Standard Life in 2005 as vp, strategy and corporate development. He was instrumental in the development and the implementation of a five-year strategic plan to grow Standard Life’s business in Canada, which included the identification of new opportunities that will contribute to the company’s long-term success.

Prior to joining Standard Life, Ciampi spent his career in corporate strategy development and various management responsibilities with large insurance, banking and information technology firms. He holds a B. Comm in marketing and international business from McGill University and an MBA from HEC Montreal.