Amex Bank of Canada Thursday announced the appointment of Howard Grosfield to the position of president & CEO, Amex Bank of Canada, and president and general manager, Amex Canada Inc.

Grosfield will lead the Canadian executive team, provide oversight for all Amex’s business in Canada, and serve as chairman of the board of directors of Amex Bank of Canada. He will also directly manage the company’s consumer card and small business services group, leading the marketing, acquisition, product development and insurance areas.

Grosfield first joined American Express in 2004 as vice president in the strategic planning group based in New York before being appointed regional head of marketing for Latin America, Carribbean and Canada. Most recently, he returned to his native Canada to serve as general manager of the small business services group. In this role, he was responsible for developing the small business growth strategy for Canada and for its expansion into other international markets.

Prior to joining American Express in New York Grosfield was a principal with a global consulting firm and a lawyer at a major Toronto law firm.

Grosfield currently serves on the Board of Directors for The Gardiner Museum in Toronto.

American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Amex Bank of Canada is the issuer of American Express Cards in Canada.

IE