Montreal-based Transcontinental (TC) Media G.P., publisher of Investment Executive (IE) and its sister publication, Finance et Investissement (FI), has acquired all of the business-to-business (B2B) brands connected to Toronto-based Rogers Media Inc.’s advisor and financial service groups.
The move brings publications such as Advisor’s Edge, Advisor’s Edge Report and Canadian Insurance Top Broker under the umbrella of TC Media. In addition, Benefits Canada, Canadian Investment Review and Canadian Institutional Investment Network, as well as two French-language publications for financial advisors, will make the move to TC Media from Rogers.
Readers of both IE and Advisor’s Edge will not notice any changes to the publications initially, according to Pierre Marcoux, senior vice president of business and education at TC Media.
“For the coming months, [the acquisition] won’t change anything. Both brands will be run side by side with the strengths that both groups bring to the table,” he says.
The two publications only share about 25% of their readership and so there’s an opportunity for TC Media to grow its audience in this area, he adds, and to create greater value for the audience.
The acquired brands reach their audiences through many avenues, which include print publications, digital platforms, industry events and market research activities, notes Marcoux.
TC Media is very happy to be bringing the teams from these “great brands” on board, he says.
The move is a part of TC Media’s strategy to grow its B2B product and service offering, which currently includes IE, FI, Les Affaires and other publications.
The value of the transaction was not disclosed.
Photo: TC Media