Street Capital Financial Corp. has officially commenced mortgage lending in British Columbia and Alberta, as part of its national lending strategy.

The Toronto-based company has hired Jason Humeniuk as regional vp, British Columbia. Prior to joining Street Capital, Humeniuk held the position of vp, Alternative ;ending for one of Canada’s largest brokerage houses.

Street Capital also named Beverly Chalk as regional vp, Alberta. Prior to joining the Street Capital, Chalk held the position of regional director, Western Canada for a Canadian mortgage lending company.

With the B.C. and Alberta launch, Street Capital says it is one step closer to serving Canadians on a national basis. Having recently launched in Ontario, the mortgage lender plans to be lending in Quebec and the Atlantic provinces in the spring of 2008.

“We’ve had an exceptional response from brokers in the Ontario market. They’re excited about dealing with a new and innovative lender in the residential mortgage market,” says Paul Grewal, president, “and Street Capital is looking forward to the valuable opportunity British Columbia and Alberta represents to both consumers and mortgage professionals as we get closer to completing our national lending strategy.”

Street Capital’s objective is to reduce barriers to home ownership in Canada by providing mortgage brokers a selection of prime and alternative mortgage solutions.