(August 8 – 12:00 ET) – State Farm Insurance says it has launched an advertising campaign targeted for the Chinese community in San Francisco, Los Angeles and Toronto.
The property and casualty insurer says his campaign will include television, print and radio ads that introduce State Farm Insurance products and services to Chinese consumers.
State Farm is already involved with the Chinese community. The company has sponsored Chinese New Year celebrations, the Toronto International Dragon Boat Festival and the Organization of Chinese Americans.
With this new marketing campaign, State Farm will be unveiling brand image ads. The State Farm slogan, “Like a good neighbor, State Farm is there,” has been translated to Chinese, “Having a good neighbor, there’s peace of mind every day.”
-IE Staff