Scotiabank has been rated the number one bank in Canada for overall quality of customer service. The results are based on an independent national survey by Market Facts.

“Our commitment to excellent customer service is something that we have actively planned for and invested in through extensive employee training, improved delivery channels, and effective communications with our customers,” says Peter Godsoe, chairman and CEO of Scotiabank.

The Customer Service Index (CSI) survey is published by Market Facts, a leading U.S.-based marketing research company. Market Facts’ CSI is a nationally representative survey conducted annually. It obtains customer ratings of four distinct delivery channels: branches, ABMs, telephone banking, and PC banking. A total of 5,983 households responded to the standard sample of the 2001 CSI survey.