Calgary-based independent brokerage Rogers Insurance Ltd. has launched a new look that includes a new logo and tagline.

The 33 year-old firm offers P&C coverage to businesses and high-net worth individuals and their families.

Rogers says the new look and feel captures the firm’s unique focus on people – the way they treat their customers, employees, insurers and community and their commitment to building lasting relationships. This outlook has been a key element of the company’s success and is now being brought to the forefront of their business.

Though the name hasn’t changed, the way it is displayed couldn’t be more different. Rogers’ new logo is the handwriting of the company’s founder Peter Rogers. “Utilizing our founder’s signature pays tribute to the successes of our past while emphasizing our focus on building personal relationships with everyone we do business with,” says company president Lee Rogers.

The personal nature of the logo compliments Rogers’ new tagline, “A human approach to insurance” – a simple statement encapsulates Rogers’ emphasis on putting people first.

“Understanding people’s needs, dreams and goals is what separates us from our competition and what makes Rogers Insurance a great place to work and do business,” explains Lee Rogers.

In combination with the logo and tagline, the brand for the employee-owned company features a modern black and white colour scheme.

Employee owned, Rogers Insurance Ltd. is one of Canada’s leading independent insurance brokerages. A focus on long-term relationships has made them the brokerage of choice for businesses and individuals across the country.

IE