RBC Financial Group today launched a new corporate Web site www.rbc.com that will serve as the gateway to all RBC Web site information.

The new online masterbrand presents visitors with a comprehensive overview of RBC Financial Group and provides direct links to each of the company’s five business divisions: RBC Royal Bank, RBC Insurance, RBC Investments, RBC Capital Markets and RBC Global Services. The initiative is part of RBC’s transition to the new master corporate brand and naming architecture announced in August.

“Our online presence now reflects the full scope and breadth of our organization,” said Tom Wolf, RBC Financial Group’s senior vice president of eBusiness.

“Previously, visitors to our site would not have an integrated online view of all of our operations. The creation of www.rbc.com reinforces the fact that we have evolved into an institution providing a full and diverse range of financial solutions to our clients around the world.” Investors, researchers, clients and other visitors looking for information about RBC will also find it easier to locate content about the organization, said Wolf.

www.royalbank.com will continue to be the delivery channel for RBC Royal Bank, the personal and commercial banking division in Canada.