Independent investment firms Raymond James Ltd. “is bullish” on its ability to attract investment advisors and their clients to its entrepreneurial brokerage environment.

The firm launched an advertising campaign Monday in national and community-based newspapers. The light-hearted ad headlined, “Everyone loves Raymond”, carries a serious message to both industry professionals and investors.

The campaign highlights the Raymond James difference demonstrated in the way it regards individuals, its corporate culture, and its commitment to use its powerful resources to deliver superior results.

“It’s a clear statement of the priorities and values of Raymond James,” says Ron Sakkal, executive vice president and managing director, Private Client Group. “Our success is due to the outstanding calibre of our people and the dynamics of our culture. We respect the importance of long-term relationships based on trust, so we can offer personalized investment advice suited to the individual needs of each client, large and small.”

The campaign is designed to be thought-provoking for both advisors and their clients. The ad’s positioning statement — “We are Different” — is meant to convey the culture of Raymond James as one in which advisors can thrive and put the needs of their clients first.

“We have a team of experienced professionals whose sole priority is to look at what is best for his or her clients,” says Sakkal. “Our entrepreneurial spirit, combined with an unbeatable package of resources and support, allow advisors to deliver the highest level of service possible to all clients.”