The Professional Association for Investment Communications Resources, (PAICR), the primary industry body for professionals in various marketing and communications roles in the investment management industry, held its second roundtable in Toronto on October 17.

Sixteen investment communications professionals from the Toronto area gathered to discuss important issues affecting their daily business.

“The second roundtable was very successful. More and more professionals in Canada are beginning to hear about the benefits of participating in PAICR events and we hope to continue to build momentum. We are really looking forward to our first Canadian Conference that is scheduled to be held in May 2007,” said Michael Kay, President of PAICR.

The topics covered included: how to ensure your product messaging pushes the right buttons with consultants, third party vendors, and end-users in different markets; how to deal internally with your marketing department in another location without stepping on anyone’s toes; and how to ensure sales and marketing are singing from the same song sheet.

Also covered were: ways to use technology to ensure consistent and up-to-date messaging across all marketing platforms; how to maintain your brand or product positioning in difficult markets; and how to develop strategies to market successfully in French and English speaking provinces in Canada.

“Investment communications professionals in Canada have been in need of this kind of education and networking resource. We hope that our colleagues will take advantage of what PAICR has to offer and will join us for the Conference in Toronto this spring,” said Corinne Fijan, PAICR board member and chairwoman of the upcoming PAICR Conference in Toronto in May.

PAICR Canada’s next roundtable on the Best Practices for Categorizing Assets, Products and Clients will take place on December 5.