A new report from Boston’s Forrester Research Inc. says that an upcoming new service from J.P. Morgan Chase will set the standard in online financial advice.

Forrester’s analyst Jaime Punishill says, “Morgan Online’s improved analytics and collaborative advice environment will satisfy consumer demand for online advice and increase the trust of affluent clients. Competitive advice platforms will struggle as Morgan licenses the Morgan Online downstream.”

Punishill says that Forrester recently got a preview of the new service from Glenn Smith, managing director of J.P. Morgan Chase. The new online advisory platform is due to be released later this month.

The service will include: beefed-up aggregation tools; upgraded analytics, that will allow users to view either a simple, high-level portfolio analysis or dig deep into the complex and rigorous analytic underpinnings that drive the online advice engine; and integrated human advisors.

Forrester says, the new service will “vault to the top of the online advisory platforms. No other system comes as close to delivering an effective automated advice system — from pre-populated account data to financial outcome simulation and analytic engines.”

It says the new service will score because clients want online advice. Nearly 20% of the non-affluent, and almost 40% of the affluent, already receive financial advice online with more planning to do so in the future, it says.

Forrester predicts that the system will also inspire other firms to build proprietary systems. “Emboldened by the success of Morgan, firms like Merrill Lynch and Northern Trust will shun partnerships with vendors like Financial Engines and build their own system, leaving existing online advice vendors to duke it out for the scraps on the advice table.”