National Life MGA and broker business partners can now obtain a personalized website as a tool to help them sell life insurance and retirement products. Each website is a fully operational sales tool which will allow clients to run their own personalized wealth management projections, calculate how much insurance they need, and evaluate their current investment portfolio.

“National Life has developed one of the most innovative electronic support initiatives ever offered to life insurance and wealth management partners anywhere” says Vince Tonna, president and COO of National Life. “This is a cost-effective, virtually maintenance free opportunity that puts technology into the hands of our business partners to help them educate, service and sell to their clients.”

National Life web design and programming resources are available to its business partners and will work with them to set up fully operative, turnkey websites. Each website features a customized look, branding and contact information for each business partner. On an ongoing basis National Life will provide hosting, maintenance and updating services as well as content enhancements on the business partner’s behalf.

“Clients, should they choose to do so, may actually buy Universal Life through the business partner’s own site,” says Mr. Tonna. “To the best of our knowledge, this on-line capability is not available anywhere else in the Canadian marketplace.”

With this sales method, clients still get the same level of product performance as with National Life’s off-line Flex Account Universal Life product, and business partners receive full compensation. By creating an electronic marketing channel that includes our business partners, National Life says it remains committed to supporting independent MGAs and brokers, offering them a flexible sales tool that delivers both service and convenience to clients. A demonstration website is available for viewing.