(October 18 – 15:20) – The National Bank has unveiled a new three-year campaign aimed at promoting the bank’s corporate image.
Entitled “Vous serez plus à l’aise” roughly translated as “You’ll be more at ease”, the theme is designed to position the bank as a welcoming institution committed to being available for its clients. The bank says theme reflects the its long-standing tradition of always being close to people, its clients and the communities it serves. The purpose of campaign is to show that the National Bank respects its clients and takes a personalized approach to serving them.
The image campaign will start on October 19 in the main French- language print and electronic media in Quebec. The campaign will appear in English-language media starting this winter. The bank says the campaign is geared to Quebeckers aged 35 to 54.
-IE Staff