New York-based Nasdaq OMX Group, Inc. Monday announced a new partnership with Naperville, Ill.-based Accretive Asset Management, LLC to co-brand Accretive’s BulletShares corporate bond index family and to jointly promote them around the world.

The firm says that the index lineup, which includes 20 indices covering the investment grade and high yield corporate debt markets and are now co-branded as the Nasdaq BulletShares Indexes, “represent the performance of an investment in a diversified, held-to-maturity portfolio of fixed income securities with a common year of maturity”.

Nasdaq notes that Accretive developed the BulletShares methodology in 2009 with the objective of combining the benefits of individual bonds and bond funds. Plans for new versions of the indices are now under development.

“Accretive was quick to identify an opportunity in the bond index field and develop an innovative solution to meet the needs of investors with the first fixed-maturity corporate bond indices. Nasdaq OMX is excited to partner with Accretive to expand the BulletShares brand globally and bring these indices to investors around the world,” said John Jacobs, executive vice president, Nasdaq OMX Global Indexes.