Oakville, Ont.-based Canadian First Financial Group Inc. announced Monday that MonCana Bank of Canada has been renamed CFF Bank.
Customers and partners are being introduced to the new name and brand through various marketing channels, including the new bank website at www.cffbank.ca.
“Renaming MonCana Bank to CFF Bank is the next step for Canadian First Financial Group and the new type of financial organization we are bringing to Canadians,” said Peter Vukanovich, president and CEO, Canadian First Financial.
“Today’s official unveiling of the CFF brand, logo and website marks the next step in our emergence as an important alternative for financial solutions for our Canadian customers.”
The former MonCana Bank of Canada was acquired by Canadian First Financial last year and over 7,000 MonCana Bank customers and over 2,000 mortgage and deposit brokers were welcomed to Canadian First Financial in October 2013. (See Investment Executive, Canadian First Financial completes acquisition of MonCana Bank, October 28, 2013.)