Vancouver-based Maximizer Services Inc. has launched a new update to its client-relationship management (CRM) software that could help financial advisors flag new business opportunities more easily and maintain an organized process for client contacts, according to a statement from the company announcing the release of Maximizer CRM Wealth Management Edition 3.0 (WME 3.0) on Monday.
“All of the enhancements implemented are the result of feedback from existing clients — financial advisors who understand the importance of having a better grip on the client profile for the development of their business,” says John Easton, director of wealth-management CRM for Maximizer, in a statement.
The company is touting improvements to the tool’s sales module, which can now be used to track account details that include personal and group insurance policies, mortgages, segregated funds and annuities. This will enable advisors to more easily expand their business in new areas, Easton says.
The CRM tool’s service module has also been updated and makes it easier for advisors to track their client-facing process by staying up-to-date about upcoming reviews, product renewals and expirations, Easton adds.
“The new release of Maximizer Wealth Manager WME 3.0 makes sure advisors can stay ahead of their workflow by being alerted well in advance of every date-based service offering that they are providing to all of their clients on a regular basis,” he explains. “This ensures that the advisors can reach out to their clients early enough to give them the necessary time to consider, plan and prepare adequately for their next actions.”
The updated CRM tool also boasts 200 new industry specific custom fields for its contact, sales and service modules.