Industrial Alliance is bringing the group insurance products and services of its three life companies together under a single brand name, Industrial Alliance Insurance and Financial Services.

The company says the new marketing strategy will improve its brand recognition and position in the Canadian marketplace, as well as provide group sponsors, administrators and members with solutions and services on a nationwide basis.

Industrial Alliance had previously marketed its group insurance products and services under three separate brand names: Industrial Alliance in Quebec and the Atlantic provinces; National Life in Ontario; and Industrial Alliance Pacific in Western Canada.

“The move to a single brand for all our group insurance products and services is yet another step within a larger strategy that is aimed at establishing the Industrial Alliance Group as a leader in the Canadian group insurance market,” said David Kent, VP, group insurance, in a news release. “It also reflects the close relationship that exists between companies of the Industrial Alliance Group, which has continued to evolve over the past few years.”

“Our group clients will continue to benefit from the personalized, one-on-one services that are currently being offered locally, while groups with members nationwide will also be able to enjoy the same level of service through our two regional centres and the six sales and service offices that are already in place across Canada,” said Jacques Parent, VP, sales and underwriting.

Industial Alliance says the Special Markets Group (SMG) division that specializes in certain niche markets and the Group Creditor Insurance division that markets creditor insurance to automobile dealers, both of which are managed by Industrial Alliance Pacific, will not be affected by this new marketing strategy.