HSBC Bank Canada has signed an agreement to become the largest financial sponsor of the Calgary Flames National Hockey League team until the end of the 2010-2011 season.

HSBC Bank Canada will receive major promotional opportunities with the Calgary Flames and substantial signage in the Pengrowth Saddledome, including two prominent in-ice logos, diagonally opposite one another, around the centre ice face-off circle. HSBC is one of only two companies that will have its logo displayed in the ice.

This sponsorship will allow us to build the HSBC brand while supporting the local community’s excitement for hockey. As the largest bank headquartered in the West and the leading international financial institution in Canada, we are very proud to sponsor the Calgary Flames,” said Lindsay Gordon, president & CEO, in a news release.