(February 23 – 17: 50 ET) – Canadians are clamouring for the online brokerage business if operations at Montreal-based online broker Groome Capital.com Inc. are any indication.

This afternoon the firm sent out an email advising that a surge in web traffic has interrupted its site operations. Groome says it is boosting server capacities to meet demand. As compensation, the firm is offering five free equity trades until March 1. The offer is open to existing accounts and those opened prior to March 1.

To facilitate account migration the firm is offering to up to $100 in discounts on future trading to offset transfer costs.

President and CEO Richard Groome says investor response to his firm’s online service has been “overwhelming.” Success is presenting its own challenges and the firm has a slew of openings including, public and investor relations manager, human resources manager, Internet sales and service reps, research analysts (in the e-commerce, telecom, software and communications businesses), accounting, investment banking, web marketing, institutional sales and trading, and in-house legal counsel.

Groome says the Web site is helping the firm achieve record months and that it’s planning another round of financing via private placement, to be followed by a public listing “in the medium term”. It’s also expecting to add online trading news and charts in the next 60 days.
-IE Staff