E*trade Group Inc. has become a member of the Euronext Paris exchange as an authorized broker-dealer.

By activating an exchange seat, E*trade hopes to increase revenue and profitability by leveraging its direct access to Euronext Paris for its growing global institutional order flow. This is the firm’s third international stock exchange membership activated this quarter, it also now has seats on the Swiss Stock Exchange and virt-x, bringing its total memberships to ten.

“By leveraging our institutional and retail order flow globally, while maximizing efficiencies of our back office platform, E*trade is once again differentiating itself from the competition,” said Jarrett Lilien, chief brokerage officer of Asia-Pacific and Latin America for E*trade. “While others are withdrawing from the global marketplace, E*trade remains committed to expanding its global brand and further advancing its revenue diversification strategy.”

E*trade Institutional Securities provides 24 hour global execution and multi-currency settlement to more than 650 institutional clients worldwide. It has grown its institutional customer base by 31% in the last 12 months, continuing its successful expansion in the global markets, delivering its institutional clients increased access to the wealth of investment services it offers.