A recent LIMRA survey of insurance leaders in Canada found that 74% believed that increased consumer demand or awareness of their need for protection products would positively impact the Canadian life insurance market in 2012.

To help insurers capitalize on this and many other opportunities, LIMRA and LOMA will host the second Canadian Annual Conference on May 17 in Toronto. The event will provide insurance professionals the most recent research and thought-provoking ideas that will help them develop successful strategies to drive profitability and growth.

“LIMRA’s survey revealed that Canadian insurance leaders are realistic in their perception of the insurance market and economy,” says Brent Lemanski, assistant vice president, LIMRA and LOMA Canada Client Services. “Despite difficult global economic issues, a changing regulatory environment and increasing competition with banks, our research has shown that Canadian insurers fared better than insurers in other countries over the past few years, thanks in part to strong business practices and technological advances.”

The theme of this year’s conference is “Running with Scissors: Re-writing the Rules in Times of Uncertainty”. The program, which includes Danielle Boulet, chair, Canadian Council of Insurance Regulators, Dawn Desjardins, assistant chief economist, Royal Bank of Canada, Kevin O’Leary, entrepreneur, television personality, author, as well as top LIMRA executives, focuses on what companies need to do to mitigate risks and maximize rewards in an era of more frequent economic upheaval.

To learn more about the Canadian Annual Conference, please visit: 2012 Canadian Annual Conference.