Toronto-based BMO Nesbitt Burns Inc. hopes to recruit more women into the role of investment advisor with the launch of a new website.

“We believe that the advisory business is a great business for women to be in,” says Charyl Galpin, co-head, BMO Nesbitt Burns Inc. in Toronto. “We think it plays to their strengths in terms of building their relationships.”

Furthermore, Galpin points out that it’s necessary for the financial services industry to actively educate and recruit women into the business as they represent 50% of the workforce and in future will control the majority of wealth.

The website includes video testimonials from current BMO Nesbitt Burns investment advisors detailing what they like about the career and the benefits of working as an advisor, such as work/life balance. As well, the website outlines necessary qualifications to become an advisor, such as the Canadian Securities Course (CSC) and support services offered by BMO Nesbitt Burns in terms of the training and mentoring available to rookie advisors.

While the website discusses the business generally, it is a recruitment tool for the full-service broker and includes directions on how to apply for a job as an advisor.

“We’re recruiting and we’re open for business,” says Galpin, “and we think there’s a number of women that this would be a great career for and we’d like to talk to them.”

The website can be found at