(May 19 – 10:05 ET) – Assante Corporation today revealed its plans for integrating its North American operations. The plans are aimed at consolidating Assante’s image under a single brand.
Assante has formed five new strategic business units. They are: Assante Asset Management; Assante Advisory Services; Assante Estate and Insurance Services; Assante Sports and Entertainment; and Assante Capital Management.
“To facilitate future growth and the management of our business, we have created new strategic business units, begun to consolidate our operations and announced a single brand architecture,” said Martin Weinberg, chairman and CEO.
The integration project is expected to take 20 months to complete. A backgrounder, outlining the different strategic business units and their respective functions, is posted on Assante’s Web site at www.assante.ca.
-IE Staff