Toronto-based AGF Management Ltd. and the Canadian Football League (CFL) on Thursday announced that AGF is the new official sponsor of the CFL’s Coach of the Year Award.
This multi-year agreement builds on a partnership and multimedia campaign AGF started with the CFL in the fall of 2014 to promote the value of professional advice.
“Like an advisor, a coach is positioning the team to reach a goal. From the pep talk in the locker room to the last play of the game, they bring value to their team,” says Blake Goldring, AGF chairman and CEO, in a statement. “AGF is proud to sponsor the Coach of the Year Award to recognize the advice, hard work and leadership of the CFL’s coaches.”
Edmonton Eskimos coach Chris Jones and Coach Ottawa Redblacks coach Rick Campbell from the were announced as the divisional nominees for the 2015 AGF CFL Coach of the Year Award.
For the 2016 CFL Season, AGF will be launching the AGF Community Coach of the Year Award to recognize financial advisors who volunteer their time to coach an amateur sports team and promote the ideals of dedication, sportsmanship and team work.
“AGF believes in the value of advice on and off the field. We see advisors as personal financial coaches,” says Goldring. “Advisors are key to helping investors make a game plan to help them achieve their financial goals — whether it’s paying off debt, saving to buy a house and or building a retirement nest egg.”
The AGF CFL Coach of the Year is selected by voting members of the Football Reporters of Canada. Goldring will present the award on Thursday, Nov. 26 in Winnipeg. The 103rd Grey Cup will be played on Sunday, Nov. 29 in Winnipeg.