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Harmonizing the continuing education regimes inherited from the Investment Industry Regulatory Organization of Canada and Mutual Fund Dealers Association makes sense. Two sets of continuing education (CE) rules under a single self-regulatory organization was never defensible. The problem is what the Canadian Investment Regulatory Organization (CIRO) is optimizing for.

Phase two aims to “simplify and streamline the CE requirements” while avoiding “unnecessary regulatory burden on dealers.” Phase one was deliberately designed to have “no substantive technology and operation impacts on firms.” The consistent thread across both phases is burden reduction, not competence building.

That reflects a fundamental confusion about CIRO’s role. A trade organization exists to reduce friction for its members. A regulator exists to protect the public interest — even when that creates friction for industry. CIRO is behaving like the former when it should operate as the latter.

The timing makes this especially problematic. Advisors today work with AI tools embedded in workflows, more complex product shelves and platforms that did not exist a decade ago. The competence needed in 2016 will not suffice for 2030. While other sectors race to upskill workforces for technological change, Canada’s investment advisory sector prioritizes administrative convenience.

This is not isolated. CIRO’s proficiency regime, announced only three months ago, grandfathered existing advisors without competence upgrades. Its complaint-handling consolidation maintained a less aggressive timeline rather than adopting Quebec’s superior standard. Across its recent proficiency and harmonization initiatives, convenience has won.

The July 15 comment deadline offers a chance to redirect this exercise. CIRO should be designing CE requirements that upgrade advisor competence, not ease dealer compliance.