The illustration standard we promised in 1996
The CLHIA got the principles right nearly 30 years ago. The main thing got lost — the diversified portfolio approach is how we get it…
Latest news in Jeff Cait
The in-force servicing gap is a design problem
Here is what it costs consumers — and what a practice standard could look like
- By: Jeff Cait
- April 7, 2026 April 10, 2026
- 10:05
The math of life insurance pt. 2
Thinking about life insurance as a portfolio of products, and three client service best practices
- By: Jeff Cait
- March 24, 2026 March 24, 2026
- 01:13
The math of life insurance pt. 1
Lapse-supported pricing is the hidden variable in every Canadian life insurance product — most clients have never heard of it
- By: Jeff Cait
- March 23, 2026 March 24, 2026
- 11:20
You need a better Reason Why letter
Life insurance consumers deserve to know what they bought — and how it compares with other options
- By: Jeff Cait
- March 11, 2026 March 11, 2026
- 13:27