The math of life insurance pt. 2
Thinking about life insurance as a portfolio of products, and three client service best practices
Latest news in Jeff Cait
The math of life insurance pt. 1
Lapse-supported pricing is the hidden variable in every Canadian life insurance product — most clients have never heard of it
- By: Jeff Cait
- March 23, 2026 March 24, 2026
- 11:20
You need a better Reason Why letter
Life insurance consumers deserve to know what they bought — and how it compares with other options
- By: Jeff Cait
- March 11, 2026 March 11, 2026
- 13:27