Advisor dissatisfaction sets in
Lower ratings and gaps between importance and performance scores reveal much displeasure (includes main chart)
- By: Clare O’Hara
- June 29, 2009 October 27, 2019
- 11:29
Lower ratings and gaps between importance and performance scores reveal much displeasure (includes main chart)
Top-performing firms have up-to-date systems and solid support that advisors find very useful
The overall average rating for the category took the biggest tumble of all in this year’s Report Card (includes chart)
Improved ratings for some firms are the result of the deposit-taking institutions placing a greater emphasis on advisors’ services
Most firms have not lowered their incentive standards for mutual funds as a result of the downturn (includes chart)
The stability of Canada’s banks has led many clients to consolidate their accounts with advisors at deposit-taking institutions (includes chart)
CIBC and Scotiabank advisors feel quite differently about their firms
Some banks are stepping up efforts to provide services; others are not
Account managers rated the Big Six banks and one credit union higher in a variety of categories in this year’s survey
But a gap still exists between how important advisors say compensation is and their banks’ performance
Developing an integrated approach involving various divisions of a bank or credit union is the key to servicing affluent clients
Advisors cite new products, freedom to choose and overall product quality as reasons for their happiness
And not just from advisors at those banks; clients seem to like them as well, which brings in business
And firms with antiquated systems and inefficient back offices drew the ire of advisors
Scores for back office and advertising take a nosedive; credit unions take the biggest fall
The advantage of the banks and credit unions is their branch networks
Valued client relationships go a long way in attracting and keeping advisors
Royal Bank advisors give in-house funds a thumbs-up; CIBC, credit unions get mixed reviews
While some extoll “great” salary/commission/bonus schemes, many say they’re underpaid
But executives say their strategy is on target
Scores indicate the challenges ahead for banks and credit unions as they grapple with technology
Financial institutions generally don’t make CFPs and PFPs compulsory, but do reward holders
Researchers for Investment Executive — Marshall Bellamy, Kate Betts-Wilmott, Clare O’Hara and Dalva Potestio — surveyed 306 advisors at six banks and two credit unions…
Many account managers are not impressed with their firms’ campaigns
Advisors say job satisfaction comes from increased training and career development opportunities