Start your engines. With the regulatory landscape offering more guidance on the dos and don’ts of using social media, this may be the moment to…
Providing material that people can respond to will result in the greatest amount of engagement — and people visiting your business’s Facebook page
Focus on your top clients — and on prospects who share their characteristics
Asif Nasim, managing director, Wickware Communications, talks about how to leverage social media to increase your community, referrals and public profile, while staying firmly within…
An organized plan is key to turning prospects into clients
Have confidence in the value of your services
Watch for the “little things” that tell clients about your service
A marketing bio helps prospects get to know you and your team
Five tips for a biography that will impress prospective clients
There are several steps you can take to enhance your profile on the Internet and ensure that prospective clients find you online
Jim Ruta, a performance consultant and a speaker at the Expertinstitute.com, explains why advisors should treat “insuring the uncontrollables” as the foundation of financial planning.…
A valuable tool that introduces you to prospects
Jim Ruta, a performance consultant and a speaker at the Expertinstitute.com, takes issue with the notion that sales professionals are “product pushers”. Ruta describes quality…
Avoid these common errors when shopping for new clients
Invite your audience to call or click for more information
Use social media links to increase your audience
Join the few advisors who blog — and connect with clients
Find your unique selling proposition
Create an image that clients will remember
Your social-media presence should be professional and relevant
Your title, achievements and experience can be powerful marketing tools
