After a busy week, it can be tempting to go into the office on Friday with little intention of completing any work. However, while that last day of the work week doesn’t have to be a frenzy of activity, it can be a time to reflect, look ahead and propel your business forward.

Rosemary Smyth, founder of Victoria-based Rosemary Smyth and Associates, shares five ways to make your Fridays more effective:

1. Hold a team meeting
Meetings can be held any day, but having one on a Friday allows you to recap the events of the past week while treating your team to a more relaxed atmosphere.

During the meeting, note any challenges or successes that were experienced during the week. Let team members take turns contributing, so everyone feels involved.

“A roundtable gives everybody a chance to have their input on something,” Smyth says, “because not every team has time to get together during the week.”

While you’re discussing the week’s highs and lows — as well as upcoming projects — why not treat your team to coffee or lunch as a sign of appreciation for everyone’s hard work?

2. Review your long-term calendar
When you’re preoccupied with day-to-day tasks, you can neglect thinking about future events that require extensive planning. Use your Fridays to take a look at what you should be planning over the coming year.

For example, you and your team host a major client-appreciation event every December. While you might not think this project needs attention now, remember that restaurants and other venues book quickly during that period.

3. Brainstorm
Set aside some time to think about future projects and tasks. Come up with ideas for new blogs, newsletter articles and client seminars, for example. And consider what you would like to pursue next in terms of your continuing-education credits or designations.

A Friday can be a good time to start planning what you have to accomplish months from now — without the pressure of having to tackle it head-on. And because it’s Friday, you won’t have any tasks due the next day.

4. Meet with centres of influence
Keeping up to date with your centres of influence is key to a successful practice. So, why not get together for coffee?

Says Smith: “That can be a time to build rapport and trust [in] that relationship.”

You can make it a social call. Update each other on your practices, families and any shared interests — without the obligation to discuss referrals.

5. Plan for the upcoming week
Before you leave the office on Friday, take a look at your agenda for next week so you’re aware of upcoming projects and appointments. Make sure you’re prepared for any early meetings on Monday, and determine what next week’s priorities are. Ensure your team is also informed. And have a good weekend.