(March 14 – 10:00 ET) – Hi-Alta Capital Inc. says its wholly owned subsidiary, Western Insurance Network, has gathered more than $100 million in agency deposits, segregated funds and mutual funds during the RSP season this year.

The firm attributes its success to enthusiastic response from customers to the company’s recent initiative to add value to its rural insurance operations by offering financial products and services. “This not only confirms what our customers have told us in surveys,” said Scott Tannas, president & CEO of Hi-Alta Capital, “it reflects the tremendous potential of our network for financial products and services.”

Western Insurance Network owns and operates the largest insurance brokerage firm in Western Canada, with offices in 29 rural communities at the present time.

“Our strategy to integrate financial and investment services is based on the fact that in some of the communities served by our network in Western Canada, people have little or no choice in financial institutions or even financial products,” explained Tannas. “It builds on the valuable, long-term customer relationships our insurance people have established in their communities.”