FundNET Systems Inc. is announcing new features with the latest release of its online client communications tool, NetREP.

NetREP Advanced Online Statement Service enables advisors to build better relationships when clients are accessing their investment and insurance portfolios over the Web. It positions advisor branding, personalized commentaries and investment advice, in the same online view as the client statement. It also provides advisors with online marketing tools and the ability to gather business intelligence in real-time from their electronically savvy clients.

The new NetREP service supports a broad range of popular asset management platforms including RPM, PowerRep, Winfund and Manulife’s Client Manager,says Brad Hogan, vice president of marketing for FundNET.

Don Rolfe, managing director of Internet Quality Measurement at Gomez Canada, says, “Our recent special report on Integrating the Financial Advisor in the Online Relationship reveals that the top online priority for advisors is ensuring that they are an integral part of the online communications strategy. The most effective way to satisfy both needs is to incorporate the advisor into the client’s online statement page. Our research clearly shows that investors are looking for strong offerings and personal service from their advisor through the Web.”