(May 31 – 10:00 ET) – Online broker E*Trade Group Inc. and accounting giant Ernst & Young LLP are teaming up to offer financial advice online in the U.S.

The two will launch a joint venture to bring advice to E*Trade’s 2.6 million online customers. In the U.S. E&Y fields a financial planning force 1,000-people strong, a group that will be leveraged to deliver their advice to E*Trade customers, both electronically and in person.

“Customers will now be able to conveniently log onto E*Trade to obtain not only the electronic access and tools to invest anytime, anywhere from any device, but also the expert advice to help them effectively map out their financial futures,” said Christos Cotsakos, E*Trade’s chairman and CEO.

The firms will each contribute US$25 million to establish the new initiative.
-IE Staff