Canada Invest Direct and IPC Financial Network are entering a strategic alliance in an effort to strengthen and enlarge the scope and services offered by both companies.

Under the alliance, there will be a link to Canada Invest Direct’s Web site on  IPC’s Web site and subsequently,  on the Web sites of participating IPC financial advisers. In return, Canada Invest Direct will provide links to IPC’s website and to those of participating IPC reps. In addition, there will be co-opportunities for IPC and Canada Invest Direct to  market certain services and products and promote them in a non-competitive manner.

Canada Invest Direct expects to make other strategic alliances in coming months. “Since we have received suitability exemption in all regulatory jurisdictions in Canada, any clients  who request financial advice and recommendations will be referred to Investment Planning Counsel of Canada, the financial planning arm of IPC Financial Network,” David Prestwich, president of Canada Invest Direct .

Canada Invest Direct will become the preferred supplier for IPC clients, seeking online and discount trading. “The convergence of discount trading, advice and distribution streams is the future. With this alliance, IPC and Canada Invest Direct will be in the forefront of this change,” says says Steve Meehan, chief executive officer of IPC.