Social smarts

Part one of this three-part series on social media marketing highlights the reasons social media should be part of your long-term business strategy. Part two, on Thursday, explores the components of a social media marketing plan, and part three, on Friday, outlines tools that can help you deploy your strategy.

February 26, 2016

A helping hand with social media

Various tools can help you save time and track your success as you implement your social media plan

  • February 26, 2016 November 16, 2019
  • 15:25

Create a plan to manage social media more efficiently

A social media marketing plan should address factors such as the type of content to share and scheduling considerations

  • February 25, 2016 November 16, 2019
  • 16:40

Social media: Overcoming the obstacles

Compliance concerns and uncertainty about ROI make many advisors reluctant to embrace social media, but the right approach can have long-term benefits

  • February 24, 2016 November 16, 2019
  • 15:30