Part one of this three-part series on social media marketing highlights the reasons social media should be part of your long-term business strategy. Part two, on Thursday, explores the components of a social media marketing plan, and part three, on Friday, outlines tools that can help you deploy your strategy.
February 26, 2016Various tools can help you save time and track your success as you implement your social media plan
A social media marketing plan should address factors such as the type of content to share and scheduling considerations
Compliance concerns and uncertainty about ROI make many advisors reluctant to embrace social media, but the right approach can have long-term benefits
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