Toronto-based Sun Life Financial Inc. announced on Thursday that it’s launching a business area called “digital health solutions,” which extends the firm’s current efforts in developing technological tools to help Canadians manage their health.

“This new business area will connect Sun Life with technology startups and health-care innovators to fast track the development of new digital ideas in the health space to engage and help Canadians,” says Kevin Dougherty, president of Sun Life Financial Canada, in a statement.

Chris Denys, the firm’s chief financial officer, will move into the role of “senior vice president of possibilities” for the digital health solutions area.

“[The new business area] is a great fit with our recently announced partnership with MaRS [Discovery District in Toronto], North America’s largest urban innovation hub, and our development of ‘digital benefits assistant,’ which uses advanced analytics technology to provide the right solutions at the right time to Canadians through the channel of their choice,” says Denys in a statement.

The new business area’s goals include the development of tools that will help Canadians find new and better ways of accessing health care products and services as well as better manage chronic conditions.

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