A gift of a bottle of wine or spirits can be a gracious way to say “thank you” to a client, says Joanne Blake, owner of Style for Success Inc. in Edmonton.

But, Blake says, giving alcohol can also be “a bit of a minefield.” Many clients may abstain for religious, health or cultural reasons. Giving a bottle to the wrong person could be offensive.

Once you have determined that your client indeed enjoys a sip now and then, consider these tips before “gifting” a bottle:

> Avoid stereotypes
Never make assumptions when choosing a gift for a client.

For example, just because a client is Italian, Blake says, doesn’t mean that he or she loves red wine. Similarly, not all Irish people drink only Guinness and Irish whiskey.

Instead, she says, make sure the gift has a personal touch. Before giving any gift to the client, you should at least have an idea of his or her preferences for wine, liquor or beer.

> Spend a little extra
While your favourite bottle of wine might cost only $10, that may not be an appropriate price for a client gift.

You can find a good bottle for $30 to $60, Blake says. Be careful not to buy anything too expensive. A lavish gift might embarrass your client.

> Pay attention to presentation
It’s not just what you give, but how you present the gift, that makes an impression.

Choose an elegant gift bag or wrapping paper, Blake says. Some gift containers are easy to re-use, which some clients may appreciate.

> Celebrate various occasions
While the holiday season surrounding Christmas and New Year’s is the traditional time to give the gift of spirits, there are plenty of other occasions to celebrate.

Consider giving gifts on birthdays or anniversaries, Blake says. For example, a bottle of champagne is almost always an appropriate gift for clients celebrating their 50th wedding anniversary.

> Think outside the bottle
If you are not sure of your client’s drink preferences, consider other gift options.

You could give the client a wine decanter or a wine aerator, Blake says.

Alternatively, she says, you could let the client choose, with a gift certificate.