Toronto-based BMO Financial Group introduced its new wealth management brand on Wednesday.

BMO Wealth Management will serve as an umbrella under which BMO’s retail wealth business lines will be marketed. These consist of BMO Nesbitt Burns Inc., BMO InvestorLine Inc. and BMO Private Banking.

“Clients see all aspects of their financial life as interconnected,” says Gilles Ouellette, president and CEO, BMO Wealth Management. “Introducing BMO Wealth Management allows us to go to market as one united voice, helping us build on the very strong momentum we’ve had over the past number of years.”

The firm is introducing an ad campaign to help support the launch. BMO’s wealth management business was previously known as Private Client Group.