In segment 10, Denis Bugeja, DPB Insurance & Financial Services, explains how he gets great results by allocating 15 to 20% of his revenue to advertising and marketing. Bugeja gives four simple tips for successful marketing. He spoke with Jim Ruta, performance consultant with the Expert Institute, at the TMX Broadcast Centre in Toronto.
In segment nine, Denis Bugeja, DPB Insurance and Financial Services, discusses how he keeps marketing efforts simple and different — by delivering messages with everything from cupcakes to hockey. He spoke with Jim Ruta, performance consultant with the Expert Institute, at the TMX Broadcast Centre in Toronto.