You can take steps to improve women’s access to leadership roles
A museum pass may be appreciated, but that simple scented candle just might do the trick
Give them something that strikes an emotional chord
Yearend is a good time to review your strategy and ensure your messages are resonating with clients
Show your team in action, use comedy or client testimonials
A video pitch can portray your personality and show what motivates you
There’s lots you can do to strengthen your bond with your clients
You have to make an effort to broach underlying anxieties your clients may have in order to help them stay the course
Remember that it’s a celebration, not a marketing session
Treat your staff to a festive get-together, but don’t talk shop